idntty | sabadì chocolate – happycentro

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the dieline says

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Chocolate created for the day when we slow down and are able to reflect on what is really important.

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“Sabadì is a brand that mainly focuses, since its birth, to eatables that have a magic inside.

 The first product that came out of this brand is a “cioccolato di Modica”, a typical sicilian way of making chocolate, in this case made by extraordinary cocoa selected in Ecuador, in six combinations with strong personality.

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 The raw materials used come from fair trade producers and Slow Food presidia with respect for small indigenous communities, the environment and biodiversity.

We started by studying and designing the logo and entire brand identity, that had to match owner’s mood about business and life in general.

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Sabadì (sounds like Saturday in Italian) is ‘… perhaps the day that does not exist… the day when we slow down, we reflect on what is really important…’ We then developed its first chocolate collection designing 6 characters, 6 packages and a crowner.”

Designed by Happycentro

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pckgng | shorf - istratova alexandra: "From Russia with cheese."

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the dieline says

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The sweets eaten during the holiday season in Russia inspired this line of infused cheeses.

“There are a lot of holidays at the beginning of the year in Russia – we celebrate Christmas, New Year, February 23 and March 8. Lots of candies and sweets are being eaten at this time so I thought that the sweets could be replaced with cheeses with different additions: dried apricots, prunes, nuts and even chocolate.

A flexible package retains traditional shape of a piece of cheese, a handmade chart emphasizes the naturalness of the product.

This is natural and delicious!”

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Designed by  Istratova Alexandra

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pckgng | legacy - colin garven: "Also heroes can have a drink."

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the dieline says

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“Colin Garven, a Digital Arts & Design student at Full Sail University created LEGACY to pay homage to the adventurers of the 1930s film serials.

LEGACY embodies that sense of exploration and bravery so boldly displayed by its heroes.

Taken from the time where men had true grit, the packaging was designed to resemble the look of hidden treasure that only gains value with age.”

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“The brand’s logo features an elephant gun that represents adventure while the telescope represents exploration.

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The use of strong materials and textures gives the owner a complete experience that highlights the fine taste of its whisky.

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LEGACY is unique with the feel of its leather, burlap, and metal accompanying the smell of wood and burnt label edges.

Cask strength whisky is the strongest type of scotch and must be further distilled before drinking, and it is with that pure, bold taste the brand was created.

From the high peaks of mountains to the vast oceans of water, LEGACY salutes those who venture beyond the civilized and into the wild searching for the next great journey.”

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Designed by Colin Garven, Full Sail University, Florida

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pckgng | fisherman:" for fish and for man."

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the dieline says

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“Rubber boots are treated as purely utilitarian footwear by Kazakh anglers, so the attention is mostly focused on functional characteristics of the product.

Very often consumers are not looking for stylish or beautiful Wellington boots and, therefore, often have a difficulty in selecting among the product produced by different manufacturers.

The client asked agency to create a package for rubber boots that would highlight the advantages of this utilitarian footwear.

The package should stand out on a shelf, attract attention and encourage consumers to purchase “Fisherman”.

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SolutionRubber boots are underestimated product in many respects.

Everybody is aware of their primary function - protection from water.

However, there are many advantages that are not obvious at the first glance and consumer doesn’t even think about.

Standard fishermen boots are able to protect the wearer from a lot of dangers:- Environmental debris (glass, wire, etc.)- Natural hazards (sharp rocks, driftwood)- Biological threats (dangerous and predatory creatures) - Chemical hazards (oil, gasoline, acids)- Electrical hazards

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After analyzing how all these threats can be visually represented we realized that probably the best way to communicate protective functions of the boots was through….  images of fish! It is a very exciting topic that is very familiar to anglers and an excellent opportunity to combine several types of risks in one image.

For example an electric eel symbolizes biological and electrical hazards.

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The package itself is designed as a mini-stand, which creates an illusion of boots immersed in water.

This way the consumer can see all of the protective properties of the boots. The upper part of the package shows that often you cannot see what is really happening under water because of the glare and ripples.

The message we want to convey to a consumer – though there are a lot of hidden underwater hazards you are safe with “Fisherman” rubber boots.”

Design  GOOD! Agency

Creative Director Igor Mitin

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pckging | evian - courrèges limited edition: "fahion drink water."

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the dieline says

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Composed of 100% recyclable packaging and printed with organic ink…that’s love.

“When you think of Evian, most likely the first thing that pops into your mind is luxury.

Other words and adjectives that also fit the bill include ‘refreshing,’ ‘vitality,’ and ‘energy.’

As a result, all of these associations have made Evian’s ongoing pairing with the upcoming US Open a perfect match.

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pckgng | handsome coffee - PTAMAK: " Damn' handmade."

pckgng | john & john potato crisps: " Colour Chip."

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dezeen says

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One of the reasons I love Pinterest is coming across stand-out packaging like these John & John Potato Crisps. Lining them all up together creates such a bold graphic statement.

The one thing that stands out is #6.

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I’m not sure why they chose to use color on the vegetable illustration while all of the other’s stuck the black lineart.

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I cannot find a designer or design studio for them, but they are distributed by Market Grounds, a company that develops and produces food and beverage products, so perhaps they designed them in-house.

Designed by Peter Schmidt Group

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packgng | anima: "animal grafik!"

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dieline says

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Anima is a company which manufacture organic care products for animals.

All their products are made from natural, organic hydrosoils and flower essences.

The products are intended for Dogs, Cats and Horses.

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As a new company Anima just didn’t have vasts of money to spend on complicated packaging. So it was decided to produce only labels for the bottles.”  More after the jump!

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“This way they will be able to keep the packaging cost to minimum. It was important to me that the product wouldn’t “suffer” from this decision and come out looking “cheap”.

Each label was also designed in a way it can be printed using just back + a pantone color or using only 3 colors when printing in CMYK, thus reducing the printing costs even more.

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This images are from some new and some older labels. The company is marketing it’s products in Israel but will start marking the products in Europe and through their website soon.”

Thank you Michael Golan for submitting your work.

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psckgng | oaksterdam hydroponics - pimp my plant

pckgng | boskke: "down on my trees..."

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the dieline says

  “An identity, brand positioning and packaging project for the innovative, gardening focused, lifestyle company Boskke. The new logotype is reflective of the unique position that Boskke occupy in their market, whilst being grounded and relevant to their product.

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The idiosyncratic double ‘K’ letter-forms in the name are modified to create a visual link to plant growth. The project includes full implementation of the identity across all product packaging, installation guides, point-of-sale, marketing and brand materials. The project also includes the naming and branding of the innovative reservoir irrigation unit, the ‘Slo-Flo System’. Named to reflect the reservoirs operation which utilises the permeable nature of terracotta to irrigate the plant, thus minimising watering frequency.

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‘When Boskke first met with Bibliotheque, we were a young team with an exciting product and potential. Through their distillation and consolidation of our vision, Boskke is now an exciting brand with a strong personality and even greater potential.’ – Patrick Morris, Founding Director, Boskke”

Designed by Bibliothèque

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pckgng | brooklyn brew shop - beer making kit: "that's MY beer!"

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the dieline says

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Celebrate Oktoberfest at home with Brooklyn Brew Shop’s Beer Making Kit.

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See upstairs the How to make beer video.

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We love the raw design style of this beer kit packaging. The box and labels promote the “at home” nature of the product. The simplistic design makes the art of beer making seem within reach.

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pckgng | hemköp - sweden is good

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the dieline says

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Hemköp is a grocery chain Axfood Group. The stores are in central locations throughout Sweden.

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Hemköp offers its customers a wide and affordable range, inspiring joy of food and good service to meet and exceed customer expectations.

With these prerequisites have Costume developed packaging design for Hemköp private label with over 1200 packages.

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pckgng | rhett dashwood: "handmade wade"

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For the Wade showreel pack­ag­ing, Rhett Dashwood chose to take a hands on approach. He began by scour­ing sec­ond hand stores for suit­able books, and then masked and sprayed each cover with a knocked out ver­sion of the Wade logo. 

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The pro­mos were then com­pleted by carv­ing a con­cealed panel out of each book to hold either a DVD or mem­ory stick, result­ing in a series of one-of-a-kind pack­ages that are sure to be remembered.

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pckgng | j. chris schwartz - "carvers"

J. Chris Schwartz is a recent graduate of Tyler School of Art in Philadelphia with a degree in Graphic and interactive design. He is currently living and working in NYC:

“Carver’s was a restaurant based off the work of George Washington Carver. The design, typography and materials used in this project were inspired by design from the era Carver’s was living. Everything on the menu is a peanut based product and all designs were screen printed on the raw materials. ”

if you want to see more & takecareofyoureyes…

packging | isabel’s way cereal - hartungKemp

Minneapolis-based HartungKemp recently partnered with a family-owned breakfast cereal brand, Isabel’s Way, to create product packaging sure to sell their new, all-natural cereals into grocery stores nationwide.

“They make their cereals using all-natural ingredients. The family-owned company, named for their grandmother, supports renewable energy and environmental responsibility. They’re all about making breakfast simple again — especially for moms with full schedules. Isabel’s Way cereals are just about the perfect product,” explains HK Creative Director Stefan Hartung. “Our packaging communicates that brand story in a simple, authentic way. Because shoppers can tell when something is genuine.”

“It says ‘no gimmicks’ right on the bags,” adds Mary Kemp, HK President and Brand Strategist. “Our design and copy work together beautifully to extend that incredible idea into a package that looks like nothing else you’ll see along grocery store cereal aisles. Lush green fields and bright blue skies are the way everyone wants to begin the day. Our fresh take on packaging invites shoppers to explore — encourages that mom to take home a new breakfast cereal.”  HK’s packaging made the new brand a hit with retail buyers. Now it’s getting Isabel’s Way cereals noticed on store shelves, too.