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pckgng | legacy - colin garven: "Also heroes can have a drink."

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the dieline says

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“Colin Garven, a Digital Arts & Design student at Full Sail University created LEGACY to pay homage to the adventurers of the 1930s film serials.

LEGACY embodies that sense of exploration and bravery so boldly displayed by its heroes.

Taken from the time where men had true grit, the packaging was designed to resemble the look of hidden treasure that only gains value with age.”

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“The brand’s logo features an elephant gun that represents adventure while the telescope represents exploration.

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The use of strong materials and textures gives the owner a complete experience that highlights the fine taste of its whisky.

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LEGACY is unique with the feel of its leather, burlap, and metal accompanying the smell of wood and burnt label edges.

Cask strength whisky is the strongest type of scotch and must be further distilled before drinking, and it is with that pure, bold taste the brand was created.

From the high peaks of mountains to the vast oceans of water, LEGACY salutes those who venture beyond the civilized and into the wild searching for the next great journey.”

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Designed by Colin Garven, Full Sail University, Florida

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1 ♥

retail | digital library - YTA: "your room into the city."

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dezeen says

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—Digital Library by YTA

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Brazilian architects YTA have converted the spare room of a house into a multimedia library where pine floorboards and industrial lighting climb the walls.

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Digital Library by YTA

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Some of the pine boards also fold forwards from the concrete block walls to create shelves for storing books.

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Digital Library by YTA

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On the far wall, boards fold up from the floor to create a stand for a television, revealing a base of stark concrete below.

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Digital Library by YTA

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A desk is positioned along the back wall of the room, while other furniture and miscellaneous items are scattered around elsewhere and electrical sockets are integrated within the lighting grids.

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Digital Library by YTA

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Digital Library by YTA

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Photography is by André Paterlini.

Here’s some more information from YTA:

Digital Library – Retro-nology

At YTÅ, we believe in the essence of materials, in rationalizing resources and in optimizing elements when creating our projects and environments.

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Digital Library by YTA

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This library materialized these three concepts and created a space where high-tech contrasts with raw matter, returns to its origins, creating dialogue and balance.

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Digital Library by YTA

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The space is made up of juxtaposed layers:

the concrete base, the wooden shell, the metal wrapping.

All these elements are exposed, made evident and work together.

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Digital Library by YTA

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As the main character, certified pine wood boards run, fold and unfold themselves throughout the room, wrapping the books in their own original media, closing the cycle.

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Digital Library by YTA

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Technology here is in favour of the user, allowing him to control his whole environment (audio, video, lighting, temperature, safety) through a tablet, as well as connecting him to the world through online navigation. Making a statement, vintage elements maintain the memory of the analogic and books and magazines are available at arm’s reach, for they are, as we believe, irreplaceable.

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Digital Library by YTA

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This project was built in a family home, located in Ribeirao Preto – state of São Paulo, in Brazil.

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18 ♥