pckging | evian - courrèges limited edition: "fahion drink water."
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the dieline says
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Composed of 100% recyclable packaging and printed with organic ink…that’s love.
“When you think of Evian, most likely the first thing that pops into your mind is luxury.
Other words and adjectives that also fit the bill include ‘refreshing,’ ‘vitality,’ and ‘energy.’
As a result, all of these associations have made Evian’s ongoing pairing with the upcoming US Open a perfect match.
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However one unexpected descriptor for the bottled water is ‘fashionable,’ which hopefully will change this Fashion’s Night Out when Evian unveils its new collaboration with French fashion designer Courrèges on a limited edition bottle at Jeffrey New York and Colette in Paris — but I’ve found it also at intermarchè (mr.seeb)
One of the pioneering design houses of our time, Courrèges will be soon be celebrating its 50th anniversary by bringing its vibrant aesthetic to thirsty mouths everywhere.”
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