|take|care|of|your|eyes|

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the dieline says

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“Rubber boots are treated as purely utilitarian footwear by Kazakh anglers, so the attention is mostly focused on functional characteristics of the product.

Very often consumers are not looking for stylish or beautiful Wellington boots and, therefore, often have a difficulty in selecting among the product produced by different manufacturers.

The client asked agency to create a package for rubber boots that would highlight the advantages of this utilitarian footwear.

The package should stand out on a shelf, attract attention and encourage consumers to purchase “Fisherman”.

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SolutionRubber boots are underestimated product in many respects.

Everybody is aware of their primary function - protection from water.

However, there are many advantages that are not obvious at the first glance and consumer doesn’t even think about.

Standard fishermen boots are able to protect the wearer from a lot of dangers:- Environmental debris (glass, wire, etc.)- Natural hazards (sharp rocks, driftwood)- Biological threats (dangerous and predatory creatures) - Chemical hazards (oil, gasoline, acids)- Electrical hazards

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After analyzing how all these threats can be visually represented we realized that probably the best way to communicate protective functions of the boots was through….  images of fish! It is a very exciting topic that is very familiar to anglers and an excellent opportunity to combine several types of risks in one image.

For example an electric eel symbolizes biological and electrical hazards.

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The package itself is designed as a mini-stand, which creates an illusion of boots immersed in water.

This way the consumer can see all of the protective properties of the boots. The upper part of the package shows that often you cannot see what is really happening under water because of the glare and ripples.

The message we want to convey to a consumer – though there are a lot of hidden underwater hazards you are safe with “Fisherman” rubber boots.”

Design  GOOD! Agency

Creative Director Igor Mitin

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the dieline says

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Composed of 100% recyclable packaging and printed with organic ink…that’s love.

“When you think of Evian, most likely the first thing that pops into your mind is luxury.

Other words and adjectives that also fit the bill include ‘refreshing,’ ‘vitality,’ and ‘energy.’

As a result, all of these associations have made Evian’s ongoing pairing with the upcoming US Open a perfect match.

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dezeeen says

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thecoolhunter says

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The three-dimensional wall art, “I feel good today,” is a result of creative minds coming together.

The location: A popular morning coffee and lunch spot, the erste liebe bar in Hamburg (erste liebe means first love in German).

The bar’s owners are the video producers at erste liebe film who work right above the bar.
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The artist: Niels Bruschke of Santiago Design, who used a Viktor bike from Schindlehauer as the focal point.

The partner: Bruschke was asked to do this piece by Two Wheels Good, a bike shop and promoter and creator of urban mobility concepts.

Their first location is at Bismarckstrasse and the second one opened this summer at the new bike-loving 25hours Hotel HafenCity.
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the dieline says

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Imagine what it would be like to take a bath with a shark, to have a cactus that doesn’t sting or to laughingly reach into an alligators mouth.

Pixel by pixel, you can create, let grow and have your dream come true.

The puxxle makes everything possible.

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The puxxle was born out of the fascination that two sisters had for games. Since childhood , Catarina Lente and Luisa Lente have spent most of their sparetime with puzzles, imagining characters and inventing games.

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With the emergence of the Spectrum, they discovered a new world and later on, with SimCity2000, their fascination for pixel-constructions began.

Specializing in Graphic Design, Product and Web, in 2004 they found the design company Yoyo.

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After years of work and many different projects, it is with pixel-projects that they imagined what it would be like to lift the pixelized universe from the screen into the real world. “

Designed by YOYO Made in Barcelona 

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“Twisted” series by Nicholas Kennedy Sitton

So Simply, so beautiful.
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dezeen says

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One of the reasons I love Pinterest is coming across stand-out packaging like these John & John Potato Crisps. Lining them all up together creates such a bold graphic statement.

The one thing that stands out is #6.

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I’m not sure why they chose to use color on the vegetable illustration while all of the other’s stuck the black lineart.

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I cannot find a designer or design studio for them, but they are distributed by Market Grounds, a company that develops and produces food and beverage products, so perhaps they designed them in-house.

Designed by Peter Schmidt Group

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thedieline says

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“These are holiday gifts for our clients at Vessel, a packaging design studio in Chicago’s West Loop.

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The beer is from our friends at Southern Tier Brewery in Lakewood, NY, and features their IPA and Krampus Holiday Blend silk-screened in white and finished with a matching drawstring bag.

Label illustration by Tony Ruth (aka Lunchbreath, aka partner at Vessel).”

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print series for officina1939 by kōbōse

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dieline says

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Anima is a company which manufacture organic care products for animals.

All their products are made from natural, organic hydrosoils and flower essences.

The products are intended for Dogs, Cats and Horses.

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As a new company Anima just didn’t have vasts of money to spend on complicated packaging. So it was decided to produce only labels for the bottles.”  More after the jump!

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“This way they will be able to keep the packaging cost to minimum. It was important to me that the product wouldn’t “suffer” from this decision and come out looking “cheap”.

Each label was also designed in a way it can be printed using just back + a pantone color or using only 3 colors when printing in CMYK, thus reducing the printing costs even more.

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This images are from some new and some older labels. The company is marketing it’s products in Israel but will start marking the products in Europe and through their website soon.”

Thank you Michael Golan for submitting your work.

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